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JOEL Joel's Blog

The Modern Split

10/01/2014

The Modern Split 4 I was at the Met this past weekend with a guest, and we ended up in one of the 20th century galleries that I almost never visit. On display among the paintings were four 20th century chairs (from the left). The "Zig Zag" chair by Gerrit Rietveld (1937), an armchair by Koloman Moser (1903), the "31" armchair by Alvar Aalto (1931-32) and the "DCW" Side Chair by Charles Eames (1948).

By the very fact of the display, the Met shows that it considers these chairs important landmarks of 20th Century furniture design. But to me, the chairs also signify the shift in furniture craft: from the craftsman making furniture for a client to the designer making furniture specifically for mass manufacture.

The Rietveld and Moser pieces were designed to be made in a typical cabinet shop. We sell a great book about Rietveld, complete with plans, and you can pretty much make everything in his book with a fairly basic shop. I am not familiar with Moser, but the Moser piece is also pretty accessible. It's woodworking. I get it.

The Aalto and Eames pieces were designed for manufacture. Their clients were furniture corporations, not a person. To make either piece, you would need forms, presses, and equipment. Even if you only want to make one chair, you would still have to make molds and forms for the bent plywood. Most of the work is in the forms, and once you have done that, making multiples is fairly easy.

The Aalto and Rietveld pieces date from about the same time, but it's clear to me that Rietveld is looking backward at the A&C movement and its idea that furniture should be accessible to anyone to build. Aalto, on the other hand, is looking forward to the disconnect between the factory, which can manufacture his flowing designs, and the individual maker who is then left in the dust.

Now, before you point out to me that most American furniture was made in factories, let me point out that the furniture factories of the early 20th Century America made traditional furniture the traditional way -- just faster, with the aid of machines. Stickley made his A&C furniture in a factory, but he published plans so that any competent shop, amateur or professional, could make a copy. (Maybe not as efficiently, but certainly as well.)

These chairs document the two paths furniture has taken in the past century. It's not about traditional versus modern design. It's about designing for mass production versus designing for small production. I am not saying mass production is bad, just that the designs for mass production don't leave room for traditional workshops. And so the modern small shop is caught between two worlds: a desire to explore the limits of craft, and the mass vocabulary of manufacture that people are used to and have come to expect.


Join the conversation
10/01/2014 Kees
There is a third path. Furniture design as an art form.

http://www.nederlandsdesign.com/design-stoelen/
10/01/2014 Paul Kierstead
Very interesting post. I visited the London Design Museum a while back and spent quite a bit of time in their chair display. Theirs was heavily oriented to the mass production, with both producibility and aesthetics both on display (not always in the same chair...). It would have been interesting if they had illustrated the split.
10/01/2014 John
Very interesting post. I believe Kolomon's last name is Moser.
And that poses a difficulty for those of us with smaller shops. We read articles by big-name furniture makers who design their furniture for mass-production, so half the articles are about making all the necessary jigs to make the furniture. If you're going to make 50, 100, or 1,000 identical pieces, of course it's worth it in the long run to make all the jigs. But for making a one-off, not so much. I find myself gravitating toward styles that don't require a lot of jigging of machines, if only because I want to spend my time making furniture, not making jigs.
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